Art Direction

WHERE SURREAL BECOMES REAL

Insight People are more likely to purchase festival tickets right after the high of being at a festival. The Big Idea Your festival feeling never has to end. Advertise Voodoo Festival posters…

LIVE YOUR AIRHEAD LIFE

Background & Insight Background: The popular candy brand Airheads has been known to incorporate fun into their culture and the content they put out into the world. Most widely consumed by Digikids,…

RALLY LIKE AN ADULT

Insight You drink a little differently at 31 than at 21. Big Idea You're an older millennial. You might have kids now. You probably have a job. A nice circle of friends.…

FREE THE WHEEL

Insight Heelys peaked in 2007, and although they are still being sold, the company is little known to younger Gen Z members. The popular wheeled shoe was forbidden in schools for being…

THE CHAOS YOU CRAVE

Insight People tend to lie about their TV habits, especially when it involves watching reality TV. Big Idea Get viewers to reveal themselves and admit they love the "trashy" reality TV MTV…

THE STORIES ARE THE STORY

The Problem Vice News is still seen as the edgy younger brother at the news table. The ask? Reach a Gen Z audience, and illustrate what Vice values most in news: telling…