Client: Airheads
Service: Art Direction

01. Insight

 Digikids (ages 10-15) are in an awkward time of uncertainty, finding themselves in the weird culture around them.

02. Big Idea

Encourage Digikids to be themselves in a time of uncertainty by highlighting how weird culture is now accepted in mass society. By reclaiming the word “airhead,” Airheads as a brand is able to reach this target in a meaningful, authentic way.

03. Final Campaign

Live your airhead life.

AD: Myself

CW: Sarah Shea

Special thanks to our media team for all of the work they put into researching Airheads for us!