01. Insight
People tend to lie about their TV habits, especially when it involves watching reality TV.
02. Big Idea
Get viewers to reveal themselves and admit they love the “trashy” reality TV MTV airs by taking it away.
03. Final Campaign
MTV will temporarily change to Mundane TV, replacing all of their current content with boring or literal versions of the shows.
AD: Andrew Johnson & Myself
CW: Mikayla Dumas
Case Study Video
View campaign content below.
Launch Video
Mundane TV content.
Aired on MTV and cut for social channels.
Videos are in a playlist that will play automatically.
