Insight
No matter how much time passes there will always be one form of media that withstands the test of time: The Reality TV show.
Campaign
Welcome to The Velour Villa.
Following the success of Nivea’s Skin Like Velour partnership with Juicy Couture, we brought 5 content creators together to shoot an episodic content series that played into the reality TV moments and tropes we all know and love. Each content creator chose a character they wanted to play and together we brainstormed iconic reality tv moments to weave into our storyline. The connecting factor? Anytime there’s drama, Nivea is there to smooth out the tension.
Filmed on location in Big Sky, Montana, we completed five episodes in a single day. My role involved art and set direction, alongside managing influencer coordination and creative direction.
