The Drop

Role: AD
Client: HP

The Brief

Create a stunt that demonstrates just how fast and efficient the Z8 Fury is.

The Idea

Let the Z8 Fury render for its life.

First, we launched the stunt with teasers that sparked interest but didn’t give too much away.

And then we launched. Literally. We threw the most powerful workstation out of a plane in the middle of Borrego Springs and let it fight for its life.