The Drop

Role: AD
Client: HP
The Brief: Create a stunt that demonstrates just how fast and efficient the Z8 Fury is.

The Idea: Let the Z8 Fury render for its life.

The Stunt: We launched the stunt with teasers that sparked interest but didn’t give too much away.

And then we launched. Literally. We threw the most powerful workstation out of a plane in the middle of Borrego Springs and let it fight for its life.