Say I Dew

Role: Art Director
Client: Tatcha
CW: Nicole Rudden

Background

Tatcha is a viral skincare brand that came to us to launch one of their first campaigns for The Dewy Skin Cream— their bestselling moisturizer that hydrates the skin for a smooth, dewy look.

Final Campaign

For the final campaign our team concepted a photo and video shoot to highlight The Dewy Skin Cream as well as updated their typography and color usage for a modern look and feel.

Stills

Video

A Continuing Campaign

Our campaign platform of “Say I Dew” has continued to grow across a variety of mediums including experiential, influencer content, and branded social content!