The idea: Farmer’s Policy Perks are like the bonus items you collect along the way in your favorite video games: They give you extra time and extra protection. Through gamified spots, we pay tribute to the classic styles our audience loved growing up, teaching them about each perk along the way. See if you can spot our 8-bit Sasquatch friend in all of the spots!
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Role:
Art Director
Client:
Farmers Insurance
The Brief:
Create a campaign that highlights Policy Perks to an elder millennial audience.
