Insight
Live social commerce has surged over the past couple of years. TikTok has a Shop tab, Instagram makes it easy to shop directly from posts, and YouTube has rolled out its own shoppable features. It’s clear that social platforms are becoming the go-to places for people to discover and buy products in real time.
Final Campaign
To tap into this trend, we partnered with Petco to create a series of shoppable holiday videos. Hosted by pet parents Antoni Porowski and Jonathan Van Ness, the videos gave viewers the opportunity to purchase Petco products in real time through a fun, interactive experience. I helped art direct the set and designed the surrounding social media assets to ensure a cohesive, engaging look across platforms.
